A SELECTED COLLECTION / 2D DESIGN
Graphic design.
My design work for Fino.
A condensed collection of my work for Fino, across print, packaging, digital experiences, and image making.
Print & editorial
At Fino, I designed advertisements for both our custom garments and Traditional collection. For the bespoke campaign, I built a visual narrative around what makes a custom suit different from mass-produced clothing. For Traditional, I studied the publications where the ads would appear so the work would feel appropriate to the audience while still standing out.
Gift card & packaging
I designed a gift card shaped like a suit sleeve, paired with an invitation-style cover to make the gift feel personal and exclusive. I used Fino’s yellow and dark gray palette with Minerva Modern typography.
Email design
Weekly email blasts were an important part of our customer communication at Fino. I designed them to be clean and elegant, presenting updates clearly without overwhelming the reader. Charcoal, white, and yellow kept the emails consistent with the brand.
Suit-builder interface
For Fino’s website, I developed a simple wireframe into an elegant, intuitive suit builder. I focused on making the choices easy to navigate so the digital experience matched the quality of the brand. I used the customer’s name as a script signature to add a personal touch.
Photo editing & compositing
As Fino developed new fabrics, I created digital mockups on existing garments. These previews helped us visualize the result and make design decisions before the fabric was produced. I also replaced backgrounds to expand the ways we could use our product photography.
Social content & planning
I worked closely with Fino’s videographer on fresh photos and videos for social media, keeping the content consistent with the brand. I also planned the content calendar across our platforms.